国网四川省电力公司深入剖析大营销建设推进过程的主要问题,如员工思想不稳定,由于工作界面不清而形成管理真空,以及时间紧、任务重、推进难度高等难题,以成都供电公司的成功管理实践为蓝本,以企业文化管理改进为主要抓手,紧密结合具体业务工作,构建了适合大营销体系的企业文化落地“五力”模型,通过近一年的探索、实践、修正与改进,大大提升了企业文化管理水平,保障了大营销体系顺利推进到“同头看”阶段,企业各方面工作平稳过渡并稳步提升,形成“统一文化引领企业全面发展”的良好工作局面。 State Grid Sichuan Electric Power Company in-depth analysis of the major marketing promotion process of the major issues, such as staff thinking is unstable, due to unclear working interface and the formation of a management vacuum, as well as tight schedule, heavy tasks, difficult to promote high difficulty to Chengdu Power Supply Company Successful management practices as the blueprint to improve the management of corporate culture as the main starting point, in close connection with specific business work, build a suitable large marketing system of corporate culture landing “five forces” model, through nearly a year of exploration, practice, amendment Improve and greatly enhance the level of corporate culture management, and ensure the smooth progress of the large marketing system to the level of “same level”, smooth transition of all aspects of work and steady improvement, and the formation of a “unified culture to lead the all-round development of enterprises”. Good job.