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谣言是一种未经证实的新异性信息,在新的媒介生态环境下,这种人际传播的舆论形式与人们的心理有着密切联系。2011年3月11日,日本东北部地区突发9.0级大地震后,位于本州岛福岛的核电站发生爆炸并出现核泄露,我国境内大量流言泛起,引起了民众不必要的恐惧和不安,进而在南部沿海、甚至一些内陆城市引发了“抢盐”风潮。本文分析了此次“抢盐”风波中谣言产生传播的过程和心理机制,以求抑制谣言。
Rumor is an unconfirmed new and opposite sex information. Under the new media environment, this form of interpersonal communication is closely related to people’s psychology. On March 11, 2011, a sudden 9.0-magnitude earthquake in northeastern Japan exploded and a nuclear leak occurred at a nuclear power plant in Fukushima Island, Honshu. Large numbers of rumors flooded in our country, causing unnecessary fear and anxiety among the people. And then in the southern coast, and even some inland cities triggered “grab salt ” wave. This article analyzes the process and psychological mechanism of the spread of rumors in this “grab salt” storm in order to suppress rumors.