论文部分内容阅读
今年5月的黄金周,科龙“停电保鲜”冰箱还在势头良好地销售着,科龙空调也顺利地按计划销售,一切看起来都很平静,当初郎成平的呐喊似乎已经被科龙当作了弦外之音,不再有纷扰。然而,黄金周后仅仅几天,科龙2004年年报出现巨亏,紧接着,传出银行限制科龙资金、科龙供货商追债上门、严义明炮轰格林科尔的“独董风波”,随后,科龙电器连续停牌,证监会宣布介入科龙电器进行资金调查,此后不久,包括顾雏军在内的科龙电器三位董事被羁押,科龙宣布停产,待价而沽。科龙的前途,突然变得渺茫。2004年,科龙集团对外宣布冰箱总销量达到500万台,其中内销350万台,科龙冰箱国内市场份额高达21.77%,科龙旗下科龙、容声、康拜恩总销量高居行业第一名。2004冷冻年度,科龙空调总销量450万台,其中内销接近300万台,市场份额稳居行业第四。科龙羽翼正丰之际却折戟沉沙,冰箱、空调行业产业链同时共震。城头易旗之时,科龙风波将对冰箱、空调产业产生怎样的影响?
Golden Week in May this year, Kelon “power outage” refrigerator is still a good momentum of sales, Kelon air conditioners are also sold as planned, everything looks very calm, when Lang Chengping’s cry seems to have been Kelon when Made a chord of the sound, no more troubles. However, just a few days after Golden Week, Kelon’s huge loss in its 2004 annual report, followed by bank restrictions on Kelon funds, Kelon suppliers to collect their money, Yan Yi-ming shelled Greencliff’s “independent director storm” Subsequently, the continuous suspension of Kelon Electric, the Commission announced the involvement of Kelon Electrical for fund investigation, shortly thereafter, including Kelly Chu Gu Chu, including three directors were detained, Kelon announced the discontinuation of the pending sale. Kelon’s future, suddenly become slim. In 2004, Kelon Group announced the total sales of refrigerators reached 5 million units, of which 3.5 million domestic units, the domestic market share of Kelon refrigerator up to 21.77%, Kelon’s Kelon, Yung-acoustic, Compay total sales top in the industry . Frozen year 2004, Kelon air-conditioning sales of 4.5 million units, of which nearly 3 million domestic sales, the market share fourth in the industry. Kelon is fengzhengzhengfeng occasion has halved, sand, refrigerator, air-conditioning industry chain at the same time co-seismic. When the city head easy flag, Kelon storm will refrigerator, air conditioning industry, what kind of impact?