本文介绍了时代华纳集团媒体实验室的定位、构成及开展的研究状况,并分析了该实验室的特点。时代华纳媒体实验室采用先进的生物监测技术、眼球跟踪技术、通过环境模拟、焦点小组的方法,力图洞察媒体内容消费者的消费行为以及相互间的互动,以能够开发和提供更吸引人的媒介产品。 This article introduces the position, structure and development of Time Warner Media Labs, and analyzes the characteristics of the lab. Time Warner Media Lab uses state-of-the-art biomonitoring technology, eye tracking technology, environmental simulation and focus group approach to gain insight into the consumer behavior and interaction of media content consumers in order to be able to develop and deliver more engaging media product.