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日益精密且成本逐渐下降的的显示技术使人们对下一代户内、户外广告的“数字化”充满了期待。然而运行显示网络必不可少的“大脑”是不容忽略的。下面综述了成功的数字广告系统的软件需求,以及这些系统的工作方式。
Growing sophistication and declining cost of display technology are making people look forward to the “digital” of the next generation of indoor and outdoor advertising. However, the essential “brain” to run the display network is not to be overlooked. Here’s an overview of the software requirements for successful digital advertising systems and how they work.