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电视传播的现状,是电视传播决策研究的参照系,而电视传播的效果,则是电视传播现状的直接反映。因此,电视传播决策研究的首要前提,就是对电视传播的现状进行考察,而对电视传播的现状进行考察的核心内容,则是把握电视传播的效果。为了电视传播现状考察的实施,1988年10月,贵州电视台在贵州省城市抽样调查队的协助下,进行了一次电视观众调查。这次调查的全及总体是贵州全省12岁以上的非农业人口中的城镇电视观众(在校大学生和现役军人除外)。调查方式采取二相分层随机抽样进行。为了保证样本的代表性,根据
The status quo of TV broadcasting is the frame of reference for the research on decision-making on TV broadcasting. The effect of TV broadcasting is a direct reflection of the status quo of TV broadcasting. Therefore, the first prerequisite for the research on TV dissemination decision-making is the investigation of the current situation of TV dissemination. The core content of examining the current situation of TV dissemination is to grasp the effect of TV dissemination. In order to investigate the implementation of the status quo of television dissemination, in October 1988, Guizhou Television conducted a survey of television viewers with the help of an urban sample survey team from Guizhou Province. The survey was conducted on a total audience of urban TV viewers (excluding undergraduates and active servicemen) among non-agricultural population over the age of 12 in Guizhou province. Survey method to take two-phase stratified random sampling. In order to ensure the representativeness of the sample, according to