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互联网的发展改变了人们的生活环境,实现了产品的网上交易。虽然网络环境下买卖双方的沟通与交流变得更加快捷,但由于买卖双方的身份无法确定,使得网络交易变得更加困难。网络产品提供商比用户拥有更多的关于产品质量的信息,这样便会出现“劣品驱逐良品”的“柠檬”现象,从而带来日益严重的网络侵权问题,严重妨碍了网络经济的发展。
The development of the Internet has changed people’s living environment and realized the online trading of products. Although the communication and exchange between buyers and sellers in the network environment has become more efficient, the online transaction has become more difficult due to the uncertainty of the identity of both buyers and sellers. Network product providers have more information about the product quality than the users, so that there will be a “bad product ” “lemon ” phenomenon, resulting in a serious problem of network infringement, seriously hampered the network economic development.