本文基于我国中小企业所处的环境,以及其市场营销的现状,结合信息民主化时代的到来,分析了我国中小企业市场营销创新的必要性,并提出了营销创新的策略,从营销观念创新、营销组织创新、营销手段创新三方面实现企业的营销创新,使企业在信息民主化的环境下抓住机遇长足发展。 Based on the current situation of SMEs in our country and the status quo of their marketing, combined with the advent of information democratization era, this paper analyzes the necessity of marketing innovation of SMEs in our country and puts forward the marketing innovation strategy. From the perspectives of marketing concept innovation, Marketing and organizational innovation, marketing innovation in three ways to achieve business marketing innovation, so that enterprises in the democratization of information environment to seize opportunities for rapid development.