随着互联网技术的不断发展,出现的社交平台也在不断增加。移动短视频应用于社交之中已经变得非常普遍。这是实现图片、文字以及语音互动之外的另一种社交互动方式。基于段视频分享的社交APP也非常之多,比如“快手”等等已经在受众群体中得到了很好的应用。本文即针对于此,对段视频分享相关的移动社交APP进行探索,分析这一类移动社交APP出现的原因及发展的态势。 With the continuous development of Internet technology, there is also an increasing number of social platforms. It has become very common for mobile short videos to be used in social networking. This is another way to socialize beyond picture, text, and voice interaction. There are also many social apps based on segment video sharing, such as “Quick Hand ” and so on, which have been well-received by the audience. In response to this, this article explores the mobile social APP related to segment video sharing and analyzes the reasons for the emergence of this type of mobile social APP and the development trend.