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导游员是一座城市的名片,更是一座城市的窗口。随着人们对休闲旅游生活的渴求,对大自然的亲近,人们对导游员的要求也越来越高。导游员的言谈举止、素质品性直接反映出一个城市精神文明的建设程度,折射出一个城市市民的素质修养。为了更好地展示北京导游员的职业风采,交流导游服务经验,激励导游工作热情,提升职业道德修养,提高服务技能水平,今年,以“树职业道德、赛职业技能、展职
Tour guide is a city’s business card, it is a city window. With the people’s desire for leisure and tourism life and their closeness to nature, the demand for tour guides is also getting higher and higher. The guide’s demeanor and quality character directly reflect the construction level of a city’s spiritual civilization, which reflects the quality cultivation of an urban citizen. In order to better demonstrate the professional style of Beijing tour guides, exchange experience of tour guides, inspire the enthusiasm of tour guides, enhance professional ethics and improve service skills, this year, with ”Tree Professional Ethics, Career Skills,