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凸显个性、锁定不同目标消费群,不仅是采用多品牌战略的出发点,对市场领导者而言是战略防御的需要,也是市场挑战者实施市场攻击的利器。宝洁公司的多品牌策略,使它在各产业中拥有极高的市场占有率,充分体现了多品牌经营策略的魅力。
Emphasizing individuality and targeting different target groups is not only the starting point for adopting a multi-brand strategy but also a strategic defense for market leaders. It is also a weapon for market challengers to implement market attacks. Procter & Gamble’s multi-brand strategy, so that it has a very high market share in various industries, fully reflects the charm of multi-brand management strategy.