２０世纪９０年代以来，报纸行业顺应新形势出现了一种“媒体也是服务”的新理念，９０年代初，浙江省杭州市（钱江晚报》最先提出“服务性新闻”的观念，确立了“ 引导、服务、架桥”的全新办报风格。不久，江苏省南京市的《服务导报》也在一定程度上将这种办报理念付诸实践。 Since the 1990s, the newspaper industry has come up with a new concept of “media is also service” according to the new situation. In the early 1990s, the concept of “service news” first proposed by Hangzhou Evening Newspaper in Zhejiang Province “Guide, service, bridges,” a new style of reporting soon, Nanjing, Jiangsu Province, “Service Herald” is also to some extent, this newspaper concept put into practice.