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近年来,一个以蛇为核心的产业链理念,使从保健品行业延伸至日化行业的江苏隆力奇生物科技股份有限公司高速成长,于2004年迈入中国日化第一位,其日化产品营业收入达到25亿元,接近于宝洁巅峰时期的三分之一。只隆力奇品类之全几乎涵盖了家庭日化产品的所有领域。正是利用产品线优势,隆力奇在各级市场的各类终端上以“品类集中,品牌专区”的强化手段制造出强烈的终端品牌效应,它所遵循的行销理念非常先
In recent years, a snake as the core concept of the industrial chain, extending from the health care products industry to the daily chemical industry in Jiangsu Long Li Qi Biotechnology Co., Ltd. rapid growth in 2004, China entered the first day of its products Revenue reached 2.5 billion yuan, close to one-third of P & G's peak period. Only Longliqi category covers almost all the family day-care products in all areas. It is to take advantage of the product line, Long Liqi in all types of terminals at all levels of the market to “category focused, brand zone ” to strengthen the means to create a strong end brand, which followed the concept of marketing is very first