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时下,3G在全球持续升温,其发展逐渐步入良性轨道。欧洲在移动通信领域居于全球领先地位,移动用户普及率全球第一。在全球3G发展中,欧美国家尤其是欧洲运营商的3G业务展开较早,竞争也相对充分,在全球3G业务市场中发挥着很大的影响力。探求全球3G运营及发展的模式与经验无疑将对即将上马的中国3G带来益处。历经几年的发展,欧洲3G网络建设规模及层次达到何种情况,其业务模式,尤其是近来推出的新业务进展情况咋样,其采取的市场营销手段对于发展3G业务有何突破,他们在推动3G业务上有何值得学习的经验教训?凡此种种都将为后来者的中国3G业务提供参考和借鉴。本期,我们将对欧美的3G网络实际建设情况、新业务应用、营销模式、重点赢利业务、公司品牌战略以及发展中的经验教训等层面重点、有针对性进行探讨,以期帮助即将到来的中国3G有的放矢、事半功倍。
Nowadays, 3G continues to heat up in the world, and its development has gradually stepped into a benign orbit. Europe occupies a leading position in the field of mobile communications and ranks first in the world for mobile subscribers. In the global 3G development, the 3G services of European and American countries, especially the European operators, have been launched earlier and have relatively sufficient competition. They have exerted a great influence in the global 3G service market. Exploring the global operation and development of 3G models and experience will undoubtedly bring about the upcoming launch of China’s 3G benefits. After several years of development, what is the situation of the scale and level of 3G network construction in Europe? What are the business models, especially the recent developments of new services? How are the marketing measures adopted for the development of 3G services? What are the lessons learned in promoting the 3G business? All these will provide reference and reference for the later 3G business in China. In this issue, we will focus on the actual construction of 3G networks in Europe and the United States, new business applications, marketing models, key profit-making businesses, corporate branding strategies and development experiences and lessons, and other targeted and targeted discussions with a view to helping the upcoming China 3G targeted, with less.