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3D动画片《神偷奶爸1》于2010年上映,其首周票房以8350万美元的成绩登顶首周票房冠军,全球总票房已经接近9.2亿美元。在电影迅速红遍全球的同时,其中的配角——“Minion”(中国观众称之为“小黄人”)也随之风靡全球,各种周边产品一夜之间席卷市场。环球公司趁热打铁在2013年推出《神偷奶爸2》同样大获成功。相比之下的中国动画产业就有些不尽如人意。当然,我国动画周边这个产业相较于国外市场还处于萌芽阶段。如何从国外优秀的动画作品如“小黄人”这类优秀的动画角色中学习其成功之处,从而推动本土动画周边产业是本文所要研究的重点。
3D animation “Despicable Me 1” was released in 2010, its first week at the box office to 83.5 million US dollars topped the first week of box office titles, the global total box office has nearly 920 million US dollars. As the movie quickly became popular in the world, its supporting role, “Minion” (the Chinese audience called it “little yellow guy”) also swept the world and all kinds of peripheral products swept the market overnight. Global company is still hot blacksmith launched in 2013, “Despicable Me 2” equally successful. In contrast, the Chinese animation industry is somewhat unsatisfactory. Of course, the animation surrounding our industry compared to foreign markets is still in its infancy. How to learn from the excellent animation characters such as “Little Yellow Man” in foreign countries to learn the successful place and promote the local animation surrounding industries are the focuses of this thesis.