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本文分析了企业通讯员采写新闻常见的弊病和不足,探索了挖掘、提升企业新闻价值的方法和途径,提出企业通讯员要提升作品的新闻价值,主要应从把握时代脉搏、发展大势的宏观眼界,把握社会心理期待、回应社会关注,用轻灵笔法从小的切口“下刀”从提高自身综合能力和新闻素养等方面入手。
This article analyzes the common shortcomings and shortcomings of enterprise correspondents in writing and writing news, explores ways and means to excavate and enhance the value of corporate news, and proposes that corporate correspondents should enhance the news value of their works mainly from the macroscopic perspective of grasping the pulse of the times and developing the general trend and grasping the social Psychological expectations, in response to social concerns, with light stroke method from the small incision “from the knife ” to improve their own comprehensive ability and news literacy and so on.