传统中国商人具有许多优秀的精神品质,“诚信”与“节俭”就是其中的两种。(一)中国传统社会重礼治和人治,不重法治,在经济领域,法律和法规非常欠缺,许多经济活动是按照惯例进行的。在这种情况下,商人的诚实品格和相互信任,尤其重要,它是正常的经济秩序的基本保证,是中国传统社会商品经济赖以 Traditional Chinese businessmen have many excellent spiritual qualities, and “integrity” and “thrifty” are two of them. (1) Chinese traditional society emphasizes the rule of law and the rule of man, not the rule of law. In the economic field, laws and regulations are very lacking, and many economic activities are conducted in accordance with custom. Under such circumstances, the honesty and mutual trust of businessmen are particularly important. It is a basic guarantee of the normal economic order and is the basis of China’s traditional social commodity economy.