目前中国果酒业存在生产技术落后、专业人才匮乏、行业标准不完善、果酒消费市场不成熟等问题,这些因素极大地制约了中国果酒的长期发展。因此,应加快果酒国家标准的制定、建设优质原料基地、培育专业成才、改良酿造工艺、塑造果酒文化、提升品牌个性、实施名牌发展战略,以期更好地促进中国果酒业的腾飞。 At present, there are some problems in China’s wine industry, such as backward production technology, lack of professionals, imperfect industry standards and immature wine consumption market, which have greatly restricted the long-term development of China’s wine industry. Therefore, we should speed up the formulation of wine national standards, build high-quality raw material bases, cultivate professional talents, improve brewing techniques, shape wine culture, enhance brand personality and implement brand development strategies in order to better promote the fruit wine industry in China to take off.