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全球只有奥斯卡有这样的魅力,让大牌明星们心甘情愿放低身段,一线品牌为插入其中绞尽脑汁。毋庸置疑,83岁的奥斯卡仍然是当之无愧的天下第一秀,在奥斯卡强烈的光环之下,整场活动从始至终的每个环节都在千锤百炼下变得有利可图。奥斯卡就是一次电影工业含金量最高的营销式庆典。从明星、导演到制片、再到广告商,甚至博彩公司、美容院、外卖餐馆等等,在这个“黄金”季节里,洛杉矶人好像人人都可能借机大赚一笔。
The world’s only Oscar has such a charm, so that big stars are willing to put themselves down, first-line brand into which brains. Undoubtedly, the 83-year-old Oscar is still the best show in the world, under the strong aura of Oscars, all aspects of the whole activity from beginning to end have been thoroughly profitable become profitable. Oscar is a marketer of the highest gold content in the movie industry. From stars, directors to producers, to advertisers, to gambling companies, beauty salons, takeaway restaurants and more, Los Angeles seems like everybody could make a fortune in this ’golden’ season.