“市场营销观念”作为一种经营思想,在企业的具体实践中,必须通过各种市场营销的具体策略的有机结合才能实现。公共关系早已存在于市场营销策略中,只是它处于一个次要地位,仅仅是促销策略中的一部分,因此,没有引起营销管理人员的重视。特别是我国,长期实行闭关锁国的政策,商品经济不够发达,大部分商品供不应求,产品生产出来都由国家统购包销,企业实际上是行政主管机构的附属物,没有自主权。企业没有必要考虑市场营销策略,也没有必要采用新的方法进行市场营销活动,公共关系的作用自然也就被忽视。党的 “Marketing concept” as a business idea, in the company’s specific practice, must be achieved through the organic combination of various marketing specific strategies. Public relations already exist in marketing strategies, but it is in a secondary position and is only part of the promotion strategy. Therefore, it has not caused the marketing managers to pay attention. In particular, our country has long implemented the policy of retreating and locking the country, and the commodity economy is underdeveloped. Most of the commodities are in short supply. The products are produced and sold by the state. The company is actually an appendage to the executive authorities and has no autonomy. There is no need for companies to consider marketing strategies, and there is no need to adopt new methods for marketing activities. The role of public relations is naturally ignored. Party