论文部分内容阅读
在制造业服务化的总体趋势下,处于装备制造产业链中低层、数量众多的配套型企业如何定位、改善和开拓其服务,是制造业服务化需要研究的重要课题,其中涉及服务价值评估和服务策略等关键问题。但是,目前国内外关于服务价值评估和服务策略的研究大多是侧重于整机企业与终端客户(B2C或C2B)的。本论文将研究配套厂与整机厂(B2B)的服务策略方法,运用价值分析理论和网络分析法建立服务价值模型,为配套厂的服务策略定位和服务创新提供一种科学思路。
Under the general trend of service-oriented manufacturing industry, how to locate and improve the service-oriented enterprises in the low-level and large-scale equipment manufacturing industry chain is an important issue in the study of the service-oriented manufacturing industry, including service value assessment and Service strategy and other key issues. However, most researches on service value assessment and service strategy both at home and abroad focus on the whole enterprise and terminal customers (B2C or C2B). This thesis will study the service tactics of supporting factories and complete factories (B2B), establish the service value model by using value analysis theory and network analysis method, and provide a scientific idea for the service strategy positioning and service innovation of supporting plants.