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微商通过较小的投入、较低的门槛以及较广的信息传播范围,同时不会受到地区的限制等特点,满足了社会中很大一部分群体希望能够开展经商活动可是却没有太多资金以及不敢将太多资金投入到实体性创业中的需求。在这种必然发展趋势下,我们开始了“大学生微商现状及未来发展探析——以昌北八大高校为例”课题,进行深入的研究,取得一定的成效,也总结出一定的研究成果。本文阐述了课题的背景与意义、调查结果与分析、大学生微商发展前景以及建议等。
By means of less investment, lower barriers and wider scope of information dissemination, without being restricted by regions, etc., the micro-enterprises satisfy the needs of a large part of the community that they hope to carry out business activities but without too much money as well as Not dare to put too much money into the business needs of the entity. In this inevitable trend of development, we began the “the status quo and future development of undergraduates micro-business - eight universities in Changbei as an example ” subject, in-depth study, and achieved some success, but also summed up some research Results. This article elaborates the background and significance of the subject, the survey results and analysis, the prospect and development of undergraduates in the university and so on.