会展旅游作为一个前景广阔的朝阳产业和绿色产业,因其独特的优越性而日益成为各国关注的焦点。从怀化自身的条件和目前大旅游环境出发,综合分析怀化发展会展旅游的优劣势,以期就发展中的问题提出一些解决的对策及建议。 MICE, as a promising sunrise industry and green industry, has increasingly become the focus of attention of all countries because of its unique superiority. Based on the conditions of Huaihua itself and the current large tourism environment, this paper analyzes the advantages and disadvantages of Huaihua’s MICE tourism development in order to put forward some countermeasures and suggestions on the development problems.