红高梁快餐连锁有限公司作为中国快餐企业的市场领头羊和国际快餐业的市场挑战者,已在市场上运作了近二年,它营造了较好的文化氛围并在造势上取得了很大成功,创出了现代中国餐饮方式的一条道路,并被经营几十年的快餐帝国麦当劳和肯德基密切关注。然而,如何把握住优势、进一步了解市场、了解竞争,抓住市场、巩固市场、发展市场、苦练内功,将是红高梁以及中式快餐业能否进一步发展和壮大的关键所在。 As the market leader in the Chinese fast food business and the market challenger for the international fast food industry, Red Sorrel Fast Food Chain Co., Ltd. has been operating in the market for nearly two years and it has created a good culture and achieved great success in the campaign , Creating a path to modern Chinese dining and being followed closely by McDonald’s and KFC, fast food empires for decades. However, how to grasp the advantages, understand the market, understand the competition, grasp the market, consolidate the market, develop the market and practice internal strength will be the key to whether the red sorghum and the Chinese fast-food industry can further develop and expand.