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对农电视节目可以包括各种节目形态,它可以以社教、专题、文艺、影视等形式出现。狭义上讲,对农电视节目特指对农服务类节目,服务也体现着多元化,对农民的致富、技术、教育、娱乐等多方面进行服务,实现电视的综合社会意义。研究电视农业节目定位,必须考虑节目多元化的问题,因为这是对农电视节目可持续发展的关键问题之一。
Agricultural television programs can include various forms of programs, which can appear in forms of social education, special topics, literature and art, films and the like. Narrowly speaking, the special focus on agricultural television programs on agricultural services, services, but also embodies the diversification of the rich farmers, technology, education, entertainment and many other aspects of services to achieve the comprehensive social significance of television. To study the positioning of television agricultural programs, we must consider the issue of diversification of programs because it is one of the key issues for the sustainable development of agricultural television programs.