乡村旅游是一种以乡村(城郊)地区良好的原真全生态环境为基础进行的现代休闲活动,其开展具有重要的经济、民生、社会和战略意义。基于对乡村旅游的再认识,在新形势下分析以寿光市乡村旅游发展情况,发现乡村旅游的开展存在规模散乱、产品低端、服务环境不良等问题,应通过加强统一规划,开发中远程市场,创建品牌产品,提升可进入性实现发展。 Rural tourism is a kind of modern leisure activities based on the good original ecological environment in rural (suburban) areas. Its development is of important economic, livelihood, social and strategic significance. Based on the re-understanding of rural tourism, this paper analyzes the development of rural tourism in Shouguang City in the new situation and finds that there are some problems such as scattered scale, low-end products and poor service environment in rural tourism. We should strengthen the unified planning to develop medium- and long-range markets , Create brand products, improve accessibility and achieve development.