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公关艺术,在于因地、因时地发挥自己的优势,弥补自己的劣势。切忌盲目模仿。 南方大厦、华夏公司和东山百货大楼,是广州市三大知名百货商店。虽然它们经营的都是百货,但是,它们的经营方式和公关策略却各有不同。 南方大厦发挥三个百货商店中的“老大”的优势,1987年一年搞了230多次大型商品展销活动就完成营业额630多万元;9月份开始设立“假日购物俱乐部”,每逢星期六、星期天增加1000多种商品优惠大酬宾;10月,又建立了中南区省
The art of public relations lies in taking advantage of the advantages of the place and time to make up for their own disadvantages. Never blindly imitate. The South Building, Huaxia Company and Dongshan Department Store are three well-known department stores in Guangzhou. Although they operate in department stores, their business methods and public relations strategies are different. The South Building has taken advantage of the “big boss” in the three department stores. In 1987, it carried out more than 230 large-scale merchandising activities and completed more than 6.3 million yuan in sales. In September, the “Holiday Shopping Club” was established every Saturday. On Sunday, more than 1,000 kinds of goods offer great bargains; in October, the establishment of the South Central Province