从整个电视媒体的竞争来看,城市台处在中国电视媒体金字塔结构的塔底,竞争的压力尤其巨大。城市台如何在央视、省台咄咄逼人的围攻之下,找到一条突围之路呢?苏州台的一个主要策略是充分利用独特的地域优势和人文优势,精耕细作本土化节目,打造最亮丽的本土频道品牌和栏目品牌。 From the perspective of competition in the entire television media, there is a lot of pressure to compete in the bottom of the pyramid structure of China’s television media. How can city stations find a breakthrough under the aggressive siege of CCTV and Taiwan? One of the main strategies of Suzhou Station is to make full use of its unique geographical and cultural advantages to cultivate local programs and create the most beautiful local channel brands And part of the brand.