面对社会对信息的多元化需求,面对职工群众生活方式和价值取向发生的新变化,不少企业报大胆创新,面向市场,发挥优势。概括起来,新时期企业报大致发生了三大变化。报道内容与形式趋于多样化报道视野向多层次辐射。有关调查表明,现代报纸读者具有更加注重经济问题,渴望得到与自己生活有关的更多的信息服务,积极参与报纸新闻改革等特点。根据读者要求的新变化,企业报的报道内容、题材,再不能像以往那样,封闭在企业的小圈子 Faced with the diversified needs of society for information and the face of new changes in the way of life and value orientation of the workers and staff, many enterprises reported bold innovation, market orientation and advantages. To sum up, there have been three major changes in the newspaper in the new era. Content and form of reporting tends to diversify coverage of multi-level radiation. The survey shows that modern newspaper readers have more emphasis on economic issues, eager to get more information services related to their own lives, and actively participate in newspaper news reform and so on. According to the new changes requested by readers, companies reported the contents of newspapers, subject matter, and then can not, as in the past, closed in the corporate circle