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新技术不但降低了旅游业进入门槛,也让更多的旅游公司面对跨行业的竞争。如今,社交媒体、移动设备、分析和云技术正在将旅游行业引入另一个全新的变革时代。总体来讲,这些数字化发展正在转变旅客与为他们服务的公司之间的互动形式。旅客更加互连也更有发言权,愈加希望更透明地参与数字互动活动。而且,许多旅
New technology not only reduces the barriers to entry tourism, but also allow more travel companies to face cross-sectoral competition. Today, social media, mobile devices, analytics and cloud technologies are bringing the travel industry to another brand new era of change. Overall, these digital developments are transforming the way in which travelers interact with the companies that serve them. Travelers are also more interconnected and voice-friendly, and they are increasingly looking forward to more transparent participation in digital interactive activities. And, many brigades