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从供应链中的“牛鞭效应”、产品的严重同质化、市场需求变化等方面分析了纺织服装企业库存产生的原因,并从运用长尾理论实施“蓝海战略”、利用网络直销降低供应链成本、运用现代管理手段提高企业快速反应能力等方面探讨了纺织服装企业有效规避库存的策略。
From the “bullwhip effect” in the supply chain, serious homogeneity of products, changes in market demand and other aspects of the reasons for the inventory of textile and garment enterprises, and from the use of long tail theory “Blue Ocean Strategy”, the use of Network direct marketing to reduce supply chain costs, the use of modern management tools to improve the rapid response capacity of textile and garment enterprises to explore effective strategies to avoid inventory.