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简要回顾竞争情报分析方法框架模型的研究现状,根据企业环境的层次、要素、战略分析理论及竞争战略理论,总结37种分析方法的谱系关系,提出5个层次模型。分析各层分析方法的功能和作用,揭示各种分析方法之间的边界与关联性,并按照框架理论总结5个层次之间的“旋转”关系,藉以提高企业竞争情报人员及决策者有序有效地选择、利用各种分析方法的能力。
This paper briefly reviews the research status quo of the FRA framework model, summarizes the relationships among the 37 analytical methods based on the level of the enterprise environment, elements, strategic analysis theory and competitive strategy theory, and puts forward five hierarchical models. Analyze the function and function of each analytical method, reveal the boundary and relevance between various analytical methods, and summarize the “rotation” relationship between the five levels in accordance with the framework theory, so as to improve the orderly arrangement of the personnel and decision makers in the enterprise competitive intelligence The ability to effectively select and utilize a variety of analytical methods.