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本文先阐述了消费者行为,分析出影响线上消费者购买行为的主要因素以及发展趋势,为分析决定消费者满意度的因素奠定基础,并以消费者的角度分析整理出影响消费者满意度的决定因素。最后对商家提升消费者满意度提出了一些建议。
This article first expounds consumer behavior, analyzes the main factors affecting the online consumer buying behavior and the development trend, paves the way for the analysis of the factors that determine consumer satisfaction, and analyzes the impact of consumer satisfaction from consumer perspective The deciding factor. Finally, we put forward some suggestions to improve the satisfaction of the merchants.