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2013年5月21日,英国高等法院对Interflora诉玛莎百货公司案作出判决,认定玛莎在谷歌竞价排名服务中使用Interflora作为关键字对该商标的来源识别功能造成负面影响,从而侵犯了Interflora基于《商标指令》(下称《指令》)第5(1)条的权利,法院同时驳回Interflora基于第5(2)条的诉请。该案审理历时5年多,期间阿诺德法官还向欧盟法院申请先行裁决,询问使用与他人注册商标相同的关键字在何种范围内可构成《指令》第5(1)(a)和第5(2)条下的侵权行为。[1]一、背景Interflora经营英国最为知名的鲜花配送服务,它在英国注册了Interflora商标,“Interflora”是鲜
On May 21, 2013, the High Court of England ruled in Interflora v. Marks & Spencer that the use of Interflora as a keyword in the Google PPC service resulted in a negative impact on the source identification function of the trademark, infringing Interflora Based on the rights under section 5 (1) of the Trade Marks Directive (“the Directive”), the court also dismissed Interflora’s petition under section 5 (2). The trial of the case took more than five years, during which Judge Arnold also applied to the EU Court of First Instance for a determination as to the extent to which the same key words as the registered trademark of another person may form part of section 5 (1) (a) and 5 (2) of the infringement. [1] I. Background Interflora operates the best-known flower delivery service in the United Kingdom. It registered the Interflora trademark in the United Kingdom and the “Interflora”