随着中国经济的快速发展,人民生活水平的大幅度提高,百姓不再像过去一样,每日仅限于吃饱和穿暖的阶段,人们开始追求生活的享受,随之而来的是旅游在人们生活中所占的比重逐年在上升。在此文中,经过仔细思考和研究,分析目前北京市旅游业态发展方面存在问题,提出对策和建议,提出使北京市旅游业与各大在京高校相结合的创新型旅游发展计划,虽然还不是很完善,但是通过展现这些名校的历史与风貌,努力创新一个可能带动北京旅游业态发展的机会。 With the rapid economic development in China, people’s living standards have greatly increased. People are no longer the same as in the past. Every day, they are limited to the period of fullness and warmth. People begin to pursue the enjoyment of life, followed by tourism. The proportion of people’s lives is rising year by year. In this article, after careful consideration and research, this paper analyzes the existing problems in the development of tourism industry in Beijing, puts forward countermeasures and suggestions, and proposes an innovative tourism development plan that combines Beijing’s tourism industry with major universities in Beijing. Although it is not yet very important However, by demonstrating the history and outlook of these prestigious schools, we will try our best to create an opportunity that will drive the development of tourism in Beijing.