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从主客体三方的角度分别探讨了高校图书馆书目推荐服务收效难尽人意的原因。在内容营销的理念下提出书单策展的概念,并将之与图书馆阅读推荐服务众包有机联系起来,剖析其突破性价值。呈现出高校图书馆实施大学生书单策展的三种有效途径,指出该策略实施的注意要点。最后从读者发展的角度对书单策展的应用予以总结和展望。
From the perspectives of the three parties of subject and object, this paper respectively discusses the reasons why the bibliographic recommendation service in colleges and universities is ineffective. Under the concept of content marketing, this paper puts forward the concept of booklet curating and organically links it with the crowdsourcing of reading recommendation service of library to analyze its breakthrough value. This paper presents three effective ways for college libraries to implement the policy of curtailing book forms for college students, and points out the important points for the implementation of the strategy. Finally, from the perspective of reader development, the application of curtailed book is summarized and prospected.