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针对一个制造商和两个具有竞争性的零售商组成的供应链两阶段博弈模型.首先考虑下游零售商之间的Stackelberg博弈,然后又以整体最优讨论制造商为主导的Stackelberg博弈的两阶段博弈模型.数字实验结果表明:该策略不仅能提高制造商的利润,而且能改善销售商的利润,特别是对于供应链成员之间具有较高的竞争强度.
A two-stage supply chain game model for one manufacturer and two competing retailers is first to consider the Stackelberg game among downstream retailers and then to discuss the two stages of the Stackelberg game dominated by the manufacturer as a whole optimally Game model.The numerical results show that this strategy can not only increase the profits of the manufacturer, but also improve the profits of the retailers, especially for the members of the supply chain.