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一、调查对象与方法与上一代相比,现在日本年轻人的消费状况显得更加多样化,从而令人难以掌握真相。因此,准确把握年轻消费者的消费情况成为市场营销人员面临的一大课题。为了了解年轻消费者的真实全貌,本文对博报堂的生活定点调查进行了二次分析,在此过程中运用了问卷调查和采访式调查两种调查方式,并据此进行了多方面的分析。此外,本文参考了厚生劳动省对于“年轻人”的定义,把18-30周岁的青年定义为年轻人,并作为本文的分析对象。在具体分析研究中,我们以Q大学的学生为对象进行了问卷调查。在调查问卷的设计上,我们设置了与社会认可有关的项目:“家庭、人
First, the respondents and methods Compared with the previous generation, now Japan’s young people’s consumption situation is even more diverse, making it difficult to grasp the truth. Therefore, accurate grasp of the consumer spending of young consumers become a major issue facing marketers. In order to understand the true picture of young consumers, this paper conducts a secondary analysis of the fixed-point survey of Bo newspaper hall, in this process, using two survey methods of questionnaire survey and interview survey, and conducted a multi-faceted analysis . In addition, this paper refers to the definition of ”young people “ by the Ministry of Health, Labor and Welfare, defines young people aged 18-30 as young people and uses it as the analysis object of this article. In the specific analysis of the study, we conducted a questionnaire survey of Q University students. In the design of the questionnaire, we set up projects related to social recognition: ”family, person