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作为一项极富生命力,被称为“大众游戏”的世界第一运动,如今越发受到大众的喜爱,时至今日,它自身已经不只是一项竞技体育项目,而且发展衍生出一种新型的体育产业——足球产业。其中,职业足球俱乐部是整个足球产业中的主导力量,它的生存与发展关系到整个足球产业的发展方向和未来趋势。在欧美发达国家,足球产业市场化程度高,职业足球从发展的历史、发展的程度、管理理念到投资收益等各方面都处于世界先进水平。像皇家马德里、曼联、拜仁这些俱乐部的经营
As a very vitality, the world’s first movement, known as the “mass game,” is now more and more popular with the public. By now, it has become more than just a competitive sport, New sports industry - football industry. Among them, the professional football club is the dominant force in the entire football industry. Its survival and development are related to the development direction and future trends of the football industry. In the developed countries in Europe and the United States, the football industry has a high degree of marketization. The professional football has enjoyed world advanced level in all aspects, including the history of development, the level of development, management philosophy and investment returns. Like Real Madrid, Manchester United, Bayern these clubs operate