“人性化”一词的倍受重视,显示了厂商在市场竞争压力下,开始认真考虑从改进产品入手以赢得市场,换言之,就是开始了向“以消费者为中”经营思路的真正跃进。而对于已经在较长时期内取得稳固市场地位的厂商,如果细究其成功的秘诀,无外乎在“以消费者为中心”的道路上走得比较踏实,“人性化”虽然以一种产品属性的形式附着在产品之上,但实则整个企业都已经渗透着这样的理念精髓。 Under the pressure of market competition, manufacturers began to seriously consider starting with improving their products to win the market. In other words, they started a real leap forward in their business thinking of “taking consumer as the center”. For those manufacturers that have gained a solid market position for a longer period of time, it is more realistic to follow the secret of their success on the road of “consumer-centricity.” Although “humanization” is based on a product The form of property attached to the product, but in fact the entire enterprise has permeated the essence of such ideas.