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任何组织都会面临到危机的考验,而政府作为组织中的典型,其在危机前所做的一举一动相较于其他企业等组织而言,更具影响力。这不仅关系到政府的形象,更关系到人民群众对于政府的拥护,直接决定了政府日后工作的开展、方针政策的制定、社会稳定与和谐,甚至是国际影响力等因素。可以说,政府对于公共危机的处理具有重要的现实意义。本文以公共危机事件发生的四个周期为线索展开论述,阐明政府在每个特定时期所扮演的角色以及需履行的责任,综合实际国情与国际环境,介绍政府危机公关的管理。
Any organization will face the test of crisis, and the government as a model in the organization, its every move before the crisis compared to other businesses and other organizations, the more influential. This is not only related to the image of the government, but also to the support of the people for the government, which directly determines the government’s future work, the formulation of principles and policies, social stability and harmony, and even international influence. It can be said that the government has an important practical significance for the handling of the public crisis. This essay begins with four clues about the public crisis, expounds the role of the government in each specific period and the responsibility to be fulfilled, and introduces the management of government crisis public relations based on the actual national conditions and the international environment.