本文较系统地回顾和小结了上海东方电台改革与成长的历程与经验：当广播热刚开始升温，就对广播新模式进行梳理与反思；在追求深刻与厚重问题上，明确并较好地驾驭广播快而广的独特优势；面对广播新模式的膨胀，及时压缩热线节目，使节目从无序逐步走向有序化；提出“直播节目录播化，录播节目直播化”口号，使直播节目具备录播节目的精细、完整、从容等特点，使录播节目具备直播节目亲切、自然、生动等特色；在东广节目的三个支柱─—信息性、服务性、参与性中，更强调发挥服务性这一广播独备的功能；不断开展有社会影响力的活动，以振奋刺激广播；着力物色、培养和包装节目主持人；建立一套相对完整的节目质量评估系统，加强对直播节目的考核与监控；同步进行体制与机制改革，以保持广播发展的后劲与潜力。 This article systematically reviews and summarizes the history and experience of the reform and growth of Shanghai Oriental Radio Station. When radio and television have just begun to heat up, they will sort out and reflect on the new broadcasting model. They will clearly and well control the pursuit of profound and heavy issues The unique advantages of broadcasting fast and wide; in the face of the expansion of new broadcasting mode, the timely compression hotline programs, the program gradually from disordered toward the orderly; put forward the “live broadcast, recorded live broadcast” slogan, so live The program possesses such features as fineness, completeness and calmness of the recording and broadcasting programs that the recording and broadcasting programs are lively, natural and vivid. On the three pillars of the Dongguang program ─ ─ information, service and participation Emphasize the service-oriented broadcasting initiative; continue to carry out socially influential activities to boost the stimulation of radio; strive to identify, cultivate and package presenters; establish a relatively complete program quality assessment system to enhance the broadcast of live broadcasts Program assessment and monitoring; synchronization of system and mechanism reform in order to maintain the potential and future development of radio.