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江麓机械集团有限公司,是隶属于中国兵器工业集团公司的一家大型军民结合型企业,现有员工7000余人,主要从事特种车辆、塔式起重机、液压振动式压路机、施工升降机、混凝土输送泵、垃圾压实机等系列军民产品的生产与研发。近几年来,公司坚持以“三个代表”重要思想和科学发展观为指导,按照“以营销文化为龙头,加强企业文化建设,提升企业品牌形象,构筑企业发展金桥”的战略思想,不断加强和促进企业营销文化建设,有力促进了企业经营状况的好转。目前公司已从1996年7600万的巨额亏损,到2003年实现赢利2100多万元,2004年销售收入将超过5亿元,企业发展步入良性轨道。
Jianglu Machinery Group Co., Ltd. is a large military and civilian integrated enterprise affiliated to China North Industries Group Corporation. At present, it has more than 7,000 employees and specializes in special vehicles, tower cranes, hydraulic vibratory rollers, construction lifts, concrete pumps, Garbage compactors and other products of civil and military production and research and development. In recent years, the company has adhered to the strategy of “Three Represents” and the scientific concept of development, guided by the principle of “marketing culture as the lead, strengthening corporate culture, enhancing corporate brand image and building enterprise development” Thinking, continue to strengthen and promote the building of enterprise marketing culture, effectively promoted the improvement of business conditions. At present, the company has gone from a huge loss of 76 million in 1996 to a profit of more than 21 million yuan in 2003 and a sales income of more than 500 million yuan in 2004. The development of the enterprise has entered a sound track.