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新媒体的“井喷式”发展使多元化传播体现出了惊人的威力。对公关行业而言,2008年的北京奥运会是大展多元化传播的好时机。本文是笔者根据多年来的经验而总结出的一套构建多元化传播平台的方法。
The new media ’s “blowout” development has shown astonishing power in diversified communications. For the public relations industry, the 2008 Beijing Olympic Games is a good time for diversified exhibitions. This article is the author based on years of experience and summed up a set of ways to build a diversified communications platform.