授权与激励必须匹配,下级隔岸观火不是德性问题而是惯性问题。Q企业营销中心为了赶在年底前发起最后一次促销战役,全体企划人员加班至深夜。第二天一早,营销总监将经过反复修改、最终定稿的促销方案交给营销综合办公室,吩咐内勤人员小L马上通过公司网站向全国公布,同时通过短信提醒代理商上网下载。由于全天都有对外重要会议,营销总监晚上下班时才想起询问此事结果,却被告知由于公司发送短信的公用手机 Authorization and incentives must be matched, the lower shore watching the fire is not a matter of virtue but inertia. Q corporate marketing center in order to catch the end of the year before the launch of the last marketing campaign, all planners overtime until late at night. The next morning, the marketing director will be repeatedly modified, the final draft of the marketing plan to the general office of marketing, commanding the staff L small immediately through the company website to the nation, at the same time by SMS to alert agents to download the Internet. Due to the important meeting all day long, the marketing director remembered asking about the result when he got off work at night, but was told that the company’s public cell phone