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随着广播电视事业的不断发展以及电视新闻制作模式的不断创新,在三网融合的新发展趋势下,原生态电视新闻传播方式的创新尝试反而越发受到传播领域的关注和重视。原生态新闻也可称为自然新闻,主要是指利用平民、微小的视角,使新闻给人以无添加、原生态的一种新闻制作模式[1]。原生态电视新闻为电视节目带来了生动性、趣味性、天然性以及娱乐性,为新闻增强了艺术表现力、为观众增添了无穷想象力。本文将结合原生态电视新闻的特点,探讨现今“原生态”传播方式的创新尝试。
With the continuous development of the radio and television industry and the continuous innovation of the mode of production of television news, under the new development trend of triple play, the original attempts to innovate the mode of news media transmission have increasingly been paid more attention and attention in the field of communication. The original ecological news can also be called natural news, mainly refers to the use of civilians, a small perspective, so that news gives people a non-added, the original state of a news mode [1]. Original TV news brings vivacity, funness, naturalness and entertaining to television programs, enhancing the expressiveness of art for the news and adding endless imagination to the audience. This article will combine the characteristics of the original ecological television news to explore the present “original ecology” mode of transmission of innovative attempts.