养生堂显然是传播高手,这么多年,基本上推一个产品,就成功一个,基本上每一个子品牌都能成为行业一流品牌。分析养生堂的传播策略,我觉得有两点很关键: 首先,养生堂总能找到最佳的传播概念,无论是“农夫山泉有点甜”,还是“农夫果园,喝前摇一摇”,无论是“尖叫,情绪饮料”,还是“这么好的维生素片,每天只要七毛钱”,养 Yangshengtang is obviously a master of communication, so many years, basically pushing a product on the success of a, basically every sub-brand can become a first-class brand in the industry. First of all, Yangshengtang can always find the best concept of communication. Whether it is “Nongfushangquan a little sweet” or “Nongfushangyuan, shake before drinking,” no matter the analysis of the communication strategy of Yangshengtang, I think there are two key points: Is “screaming, emotional drinks,” or “such a good vitamin tablets, as long as seven cents per day,” raising