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最近营销界提出了后营销(aftermarketing)的概念,其核心含义是指企业销售商品和服务后以维持现有顾客为目标所进行的一系列营销活动。它以“维持性”为基本特征,体现了当前经济条件下企业间“既竞争又合作”的从业理念。 一、顾客服务战略的涵义转化
Recently, marketing put forward the concept of aftermarketing. Its core meaning refers to a series of marketing activities that the enterprise aims to maintain existing customers after selling goods and services. It takes “maintainability” as its basic feature and embodies the concept of “both competition and cooperation” among enterprises under current economic conditions. First, the transformation of the meaning of customer service strategy