老字号,它记录了几代人的努力与成果,积淀了深厚的文化与历史。在老一辈人眼中,它是一个辉煌的代名词。但是,不可避免,老字号正在遭遇现代商业的冲击和洗礼。出品老化、体制僵化、理念陈化等,这是老字号企业的常见病。正因如此,许多老字号企业面临危机,甚至一些濒临破产。但是这并不是所有老字号的现状。不少老字号企业,通过改革管理模式、加大产品研发、探索国外市场等一系列措施,成功实现转型。 The old name, which records generations of hard work and achievements, has accumulated profound culture and history. In the eyes of the older generation, it is a brilliant synonym. However, it is inevitable that the old name is being hit and baptized by modern commerce. Produced aging, rigid system, the concept of aging, which is a common disease of older companies. Because of this, many aging businesses are in crisis and some are even on the verge of bankruptcy. But this is not all the old status quo. Many old enterprises have succeeded in transforming themselves through a series of measures such as reforming management mode, increasing product development and exploring foreign markets.