论文部分内容阅读
随着社会经济的发展,人们生活水平的提高,人们购买的产品,并不是非买不可的生活必需品,而是一种能与心理需求引起共鸣的心理商品,心理感受作为重要的衡量标准,决定了产品设计成败与否。文章从娱乐体验出发探讨产品设计的新模式,从用户参与性的两个方面出发分别对产品的形态、功能和色彩进行了探讨,提出体验经济下设计的产品要能寄托用户的心理感受或能记录用户不同寻常的故事,达到与用户交流并最终达成共鸣的目的。
With the development of society and economy, the improvement of people’s living standards and the purchase of products by people are not necessities that can not be purchased, but psychological products that can resonate with psychological needs. As an important measure, psychological feelings are decided Product design success or failure. The article explores the new mode of product design from the entertainment experience and discusses the form, function and color of the product from the two aspects of the user participation. It is proposed that the product designed under the experience economy should be able to pin the user’s psychological feeling or energy Record the unusual story of the user, to achieve the purpose of communication with the user and eventually achieve resonance.